Friday, October 15, 2010

Contribute something to do on the sales



We often see many factory salesman, look busy all day, travel is also very frequent, but that do not increase performance, throughout the year, sales have not increased the cost to it, so elimination of eventually. In fact, what they are doing?

One clerk into Merchandiser

All day long but will call: "When will the next one?" "When money?" "Goods selling?" Trilogy. Into a single work with sales, sales by the dealers themselves to do, good luck to meet a good distributor and your company brand famous, of course easy to handle, sales may be guaranteed; if the dealer is unable to meet the agent or dealer brand more and more similar products, your product can only sleep on the warehouse. After a year or so to give out because I do not know Sha Agency.

Second, agents pass into the microphone

Clerk to the dealer per month to communicate the work of marketing plans, communication of corporate policy, or what the dealer requests, reporting directly to the sales manager, simply do not have their own views, has never done market analysis, they do not see changes in the market, no one competitor is not clear, a blind pass the microphone.

Third, agents become experts

Markets every day there is definitely a problem, today is the product quality problems, tomorrow is the bill was not structured, the day after tomorrow is FALSIFYING, Tai Houtian is the terminal out of stock ... .... Clerk ran a dealer today deal with the problem went to dealer B, where tomorrow deal with the problem. Salesman become expert.

4, salesman became Coordinator

Salesman as the coordinator of manufacturers and dealers, distributors and dealers as the coordinator, which is understandable, but most of the time on the coordination of the above it is not right.

So, agents should Zenmeyangzuo it correct? I think the most important thing is to do the work contribute to the sales. Of course, business is about profits, but few companies have the profit as a standard assessment clerk. Therefore, the sales volume is the first. Zenmeyangzuo Caidui that contribute to sales?

First, select the marketable products

This is a salesman for small businesses is particularly important, because unlike large enterprises as small businesses are marketing, product planning department to do them all by the market, while small business is not, he is usually the clerk of the changes in various markets give advice, the factory made a ready market. Sometimes have to target consumers based on market competition and demand to make a decision, So, many small company that he would soon make a response Tuichu 浜у搧 is this reason. As a small business you have to seriously study the benchmark salesman enterprise products, your company's goal of competing products, what kind of products in the market where you manage your marketing well, you are very necessary to study together with your dealer The market should sell into any product. For example, Guangdong household paper, for example, northeastern, and are two very different markets, mainly in eastern Guangdong market, sales of paper-based soft-pumping, while the western Guangdong is mainly based on selling toilet paper rolls. You should also look to local consumption habits, such as the Hong Kong market, your package can not be used black or purple, in Hong Kong called "dead color." You say people will buy "dead color" packaging products?

Secondly, distribution, distribution, and then Distribution Issues

No distribution in place there is no sale. Even the brand of a product better, no matter how high profile, there is no distribution in place consumers on the shelf not see your product, to enterprises, the products can not reach the hands of consumers, not marketing your products out. As P & G said: "You are the world's best products, the best advertising support, sales point if consumers can not buy them, you can not complete the sale!" As a sales assessment indicator system is how to complete the distribution rate. Therefore, we see Coca-Cola's sales staff to complete customer visits each day the number of 30, 40.

Thirdly, manage prices

Price management is a neglected part of many salesmen. Companies generally have a standardized product in the launch of the product pricing well, taking the selling price, the wholesale price for the retail end prices, retail price of the terminal, the terminal special. To all aspects of profitability are clearly calculated to allow clerk at a glance, let dealers visions. The price the dealer both have control, but also alert to regional changing products play a role. No price guide dealers in some areas, particularly the exclusive distributor of the region may raise the price very high, because there is no standard, this will affect sales, but it is less to do dealers make more; opposite A class is a cheap changing products. Therefore, manufacturers of effective price management to help distributors and retailers to develop and regulate a reasonable price, to ensure product sales.

Fourth, manage promotions

On each quarter, as manufacturers have the basic marketing plan, we have seen many salesmen on the channel promotions Ye Hao, or consumer promotions Ye Hao, basically let the dealers and retailers own operation, promotional products and promotional items are not properly implemented, this will obviously result in waste of resources. Marketing plan was sound, but the lack of effective control clerk, work place, and finally did not mean to do. Good marketing plan, the salesperson must supply of products, gifts and help sell products, sales staff, store image, the whole process of management activities.

The above work is able to play a direct sales role, as the manufacturers take a good salesperson should always focus on their work, not into errors. Of course, there is an impact on sales of products and vivid, dealer inventory management, customer intelligence and so on. But each time, each manufacturer has a different, each region has different, which is influential on the current sales, it will only gradually began to feel himself a salesman.







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Sunday, October 10, 2010

Retail: international and domestic giants play the attacking football


For quick access to, or rapid increase market share, foreign retailers willing to pay a higher premium to buy some that have established inter-regional network of company stores

End of the year 2006, Trust-Mart headquarters in Guangzhou supermarkets Tangxia are selected on the promoters of milk Ivy customer is always hard to recommend indifferent.

"Price swing, this week discount prices the next week." Ivy in IT industry, said she knew the news of Wal-Mart's acquisition of Trust-Mart, but also to understand the strength of Wal-Mart, the world number one, but she most want to get better and more assured of goods. "I like Carrefour and PNS can be a PNS in recent days, Hebei, Carrefour in the village on, I had no choice."

Like many consumers, like Ivy, like, in fact, 2006 sales will reach 350 billion U.S. dollars in Wal-Mart's acquisition of a sale of only 13.5 billion yuan last year, the Trust-Mart, for whom may not have much impact, but in the retail market, which the deal because of the "China market" the key words and concern.

Expansion of the theme

November 2006, total retail sales of social consumer goods in China 682.2 billion yuan, compared with 14.1% growth in same month last year. "The Americans brought China, immediately think of gold opportunities." United States, a venture capital firm's Chinese partner. If the acquisition of Trust-Mart and Wal-Mart, not only will the Chinese market pie, but also the opportunity to beat their biggest rivals in overseas markets Carrefour.

The beginning, it gave "M" This act Lenovo various lively face. Now, the face reappeared behind Tesco (tesco). The UK's largest retailer finally can not stand Wal-Mart, Carrefour, two from Europe and the United States of giant dinosaurs in the Chinese market, "wantonly trampled", before to 180 million pounds (about 350 million U.S. dollars) to support the cost of some Tesco shares to expand from 50% to 90%. What participants from the spectators transfiguration.

"Expansion of the retail industry is still an investment theme in 2007." Huatai Securities analyst Dong Hongyu Co., Ltd. in its latest research report so expressed. And support his reasons for this view is the macro business environment in 2006 remained robust retail.

"In order to quickly enter or rapid increase market share, foreign retailers willing to pay a higher premium to buy those stores on a certain cross-regional network company. Thanks to their capital strength, but also their in China cross-regional market is more optimal operational capacity. "Hua-Jun Huang, president of South China Business Network, said this trend will intensify in 2007, which will further demonstrate the strength of transnational corporations across the region.

Local businesses to expand in various ways, have also recently formed a regional leader in retail business, such as Brilliance Group, shares and other large companies. With the regional leading enterprises in the region in which the continuous expansion in the region of decreasing resources available to set up shop, the regional leading enterprises also went out of the national expansion of the road. In 2006, the largest New Town Plaza, the acquisition of Qingdao, Shandong Scholar Group, the people of department stores, supermarkets and so on Supply Chain Management acquire from the mountain, in 2007 this trend will become increasingly evident.

However, be cautious that, because China consumer spending habits in different areas of difference and advantage of the resources and experience weaker regional leading companies from outside Kuo Zhang, in particular a number of new stores Wang Wang will Mianlin adverse factors currently it is very difficult to see that domestic retail enterprises operating outside the headquarters can take the first ground. Therefore, how to handle outside the expansion of regional leading enterprises will be key issues for future development.

Investment focus

Specialty store and department store chain

In 2006, total retail sales of social consumer goods in China than in February by the New Year ahead of the fallout of lower growth factors, the remaining months maintained a rapid growth rate, and start from July, the growth rate on the rise. The Chinese government has recently made clear in the work plan properly handle the investment and consumption, the proportion in the national economy, increase the proportion of consumers in the national economy. Therefore, the long term, the development of the retail industry continues to face a good policy environment.

McKinsey Global Institute's latest research shows that in the next 20 years, real spending power of Chinese cities from 3.7 trillion yuan in 2005 rose to 19.2 trillion yuan in 2025, after Japan and China will become United States, the world's third-largest consumer market.

McKinsey expects housing, health care, entertainment, education, and transportation and communication will be the flexibility of the highest growth rate of consumer goods in the four product categories, including transportation and communication of the average annual growth rate of 10%, entertainment and education 9.7%, housing and utilities was 11.7%, pocket health care spending growth rate will reach 12%.

GF Securities senior analyst Ou Yafei in a research report that, by 2006 9 months 1000 the core retail business the latest data show, specialty, department stores, large supermarkets were up 17.3%, 16.2% and 13.6%. Based on this, the investment focus in 2007 will fall specialty store and department store chain industry.






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Monday, September 27, 2010

Digital China to enhance profitability yet ready to fight a protracted war


Recently, Digital China announced first-quarter results in 2006, Digital China IT services grew more than 20% market share ranks third, behind IBM, Hewlett-Packard. Digital 20 billion in dollar sales revenue, IT services, the "star service" only 6.2 billion, not contributing its due share.

To the nation's largest IT systems integrator as split out from the Lenovo Digital China, in 2002 announced a transformation of IT services. Distribution business in the hope to find a bigger profit, "Blue Ocean."

China's IT services market presents tremendous opportunities, but does not represent a huge market opportunity for profit and revenue. Lenovo started with the times compared to the traditional distribution business, restructuring IT services are Digital China, an "adventure." Digital agency with more than 10 international brands of products distribution business in 2006 grew by over 170%. China IT services market still in its infancy, there are data, IBM, the world's largest IT services companies in China's market share of 4.2%, however.

Some experts think the domestic market and the user needs to understand and grasp that Digital China and other advantages of domestic firms, but provides overall consulting services are still dominated by IBM and other multinational companies. So, faced with competition in IT services, IT services, Digital still need to increase investment.

"IT services are split after the development of business associations, at the input of the current task is bigger and stronger, not profit." President and CEO of Digital China, said Guo Wei, "From market share, enterprise competitiveness and all aspects of customer value perspective, Digital China IT Services to the successful transformation, IT services business of some of their profits into research and development and business development is the main reason for net profit growth is not obvious. "

He said Digital China IT Services will continue as a strategic development goals.

Compared with the distribution, Digital China's IT services business net profit margin high, more than 10% (sales of 620 million Hong Kong dollars, the profit 63 million Hong Kong dollars), with IBM, Hewlett-Packard little difference. This also shows that the "Digital transition to a service line of thought right." An industry source said.

The right idea can not explain the success of Digital China in transition has been. IBM and HP, whether profit or sales are greater than Digital. The future may compete with these two giants of the domestic IT services company, Digital China to adhere to in the end in transition, still face the test of strength and endurance.

CCW Research senior analyst Caokai Bin said: "IT service management level and large-scale test of the viability of domestic enterprises is the key to Digital scale operation should be more emphasis on ability."






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Wednesday, July 28, 2010

Cisco "NOW Van" trip to China depart


With Cisco Unified Communications is the main character to "NOW Van" as a platform to demonstrate the need for SMEs in different stages of network technologies and solutions, hair force SME market.

September 22, Cisco Mobile Exhibition Center (NOW Van) in Beijing's Zhongguancun e officially opened the world of digital square of its trip to China, whose starting line is north, way to Beijing, Tianjin, Shijiazhuang, Jinan and Qingdao, more than 10 cities, display to users in these areas for Cisco manufacturing, health care, education, hotels and other industry networking solutions.

"NOW" is the Network on Wheels (wheels on the network) of the narrow, its platform is a specially designed and modified bus, NOW Van is a display needs of SMEs in different stages of network technology solutions, including security, IP communications, mobile and network infrastructure management applications. In 2003, NOW Van first started in the United States, there are now 14 mobile exhibition center ((NOW Van) in the United States, Canada, Japan, India, China and other countries continued to run.

It is worth noting, "NOW Van" trip to China is the leading Cisco Unified Communications UC (Unified Commu-nications) solution. For SMEs in China, UC is practical?

Cisco Systems (China) Vice President and General Manager of Commercial Division, said Wang Yun, UC in the Chinese business enterprises, has application examples, such as Yangshengtang Co. Ltd., Cisco hopes to be able to communicate brought UC to take a new experience out to share with the Chinese SMEs. Wang Yun's view, China is facing SMEs, the cost, efficiency, customer satisfaction, the four major challenges to business innovation, and unified communications is to help them cope with the challenges of the important innovation of these techniques.

UC uses the industry-leading Cisco IP Communications portfolio including Cisco CallManager, Cisco Unity, Cisco MeetingPlace, Cisco IP Contact Center. In the UC in, IP phone is not just technology products category, but as the work of intelligent terminals, in-depth integration into the company's business to achieve simple, efficient, accurate and ubiquitous communication.

Currently, Cisco has more than 30,000 companies worldwide sales of 8 million users IP phones, which more than 80 customers have deployed over 5,000 IP phones, Cisco nearly 12,000 a day to replace the traditional telephone sets. "We want to help Chinese businesses to meet the voice, video, data and mobile 'quadruple' era." Wang Yun said.






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Monday, July 26, 2010

CSS Mouse Properties


Windows users are accustomed to using the mouse on a variety of styles will definitely be familiar, when the mouse moves to a different place, when the mouse need to perform different functions, when the system is in a different state, would make the mouse shape of change.
Although the network has a variety of mouse available for download, graphics variety, but the default on Windows systems, these graphics are fixed. Change the properties of the mouse, it simply is that when the mouse moves to a different element of the object above, let the mouse in different shapes, patterns display. This style is by changing the "cursor" property to complete. Following the completed form to the Department of the mouse properties are listed, for reference:


Keywords interpretation and Legend

Keyword explain
auto mouse according to the default state of the elements on the page itself according to changes in style.
crosshair precise positioning, "10" character.
default default pointer
hand hand
move move
e-resize arrow toward the right
ne-resize arrow towards the top right
nw-resize arrow toward the upper left
n-resize arrow toward the top
se-resize arrow toward the lower right
sw-resize arrow toward the lower left
s-resize arrow towards the bottom
w-resize arrow towards the left
text text "I"-shaped
wait wait
help help

In the dynamic pages in the proper kind of mouse can sometimes play with these unexpected results. For example, a link is to help file, so can be used to help form the mouse. There are some need to use mouse events page, if you want to tell the user where to click the mouse, as long as the specific location on the page so that the mouse into a hand, the user will identify the active regions on the page.







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Thursday, June 24, 2010

MovieSaver 2.0

Get the latest cult films onto your computer with MovieSaver 2.0! Millions of videos with no end in sight … First there was YouTube, then MySpace, then MyVideo (or was it the other way round?) and now it's the turn of MovieSaver 2.0. What is so special about it? No wrench is absurd enough, no spot is too funny, no visualized idea too bizarre. MovieSaver 2.0 loads them down from the Net and stores them on your hard disc - for the hours and days without Internet connection. MovieSaver is a so-called video downloader, which - once fed with a URL that links to a video - loads and stores it on the home computer. Addictive factor? Very high, because once one has a small collection of the YouTube and Co. treasures one soon wants to have more. Even better, the best small freeware on this side of Texas also provides a media filter that clicks into the system and henceforth allows the reproduction of flash files with all software players, which use the Microsoft DirectShow-interface, for instance the Windows Media Player. By the way: one can use our Mobile Video to convert all videos for Playtation PSP, iPod and many other devices!



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Thursday, May 27, 2010

Professional Zune Apple TV Wii Deconde

Professional Zune Apple TV Wii Deconde is a professional video converter to convert almost all popular video/movie formats to Pocket PC MP4 format. The output iPhone MP4 video files can be played on your Pocket PC. All popular video/movie formats are supported, including AVI, MPEG/MPG/DAT, WMV, ASF, MP4, M4V, 3GP, 3G2, H264, MPEG4, AVC, MOV, QT, DivX, XviD, VOB, FLV, etc. The amazing output quality with super fast conversion speed is brough you by the built-in power MPEG4 encoder. All the output iPhone MP4 videos fit your Pocket PC.



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